Cello World Restricted – IPO overview

Cello World Restricted is a outstanding participant in India’s consumerware market, with a various presence in client houseware, writing devices and stationery, moulded furnishings and allied merchandise, and client glassware classes. Established in 2018, the corporate carries a legacy of innovation courting again to 1962. It’s wealthy heritage spans over six many years, marked by steady innovation and adaptation to client wants. The corporate’s founders have strategically diversified the product vary and model portfolio, staying forward of market traits and client calls for.


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With an intensive vary of 15,891 stock-keeping items (SKUs) spanning varied classes, Cello World Restricted caters comprehensively to numerous client wants. The corporate gives up to date merchandise throughout totally different worth factors, making certain accessibility. It Operates 13 superior manufacturing amenities throughout India, These amenities type the spine of the corporate’s manufacturing operations, enabling it to keep up high-quality requirements and meet market calls for effectively. Cello World Restricted additionally boasts a strong and widespread distribution community, delivering its merchandise to customers throughout the nation.

Promoters & Shareholding:

The Promoters of the Firm are Pradeep Ghisulal Rathod, Pankaj Ghisulal Rathodand Gaurav Pradeep Rathod. 

Particulars Shareholding Sample
Promoters 55.13
Promoter Group 36.75
Complete 91.88

Public Difficulty Particulars:

Provide on the market: OFS of approx. 29,320,987 fairness shares at Rs. 5, aggregating as much as Rs. 1,900 Cr.

Complete IPO Measurement: Rs. 1900 Cr.

Value band: Rs. 617 – Rs. 648.

Goal: To offer the chance for promoters and shareholders to cut back their stakes and to get the advantages of being listed within the inventory exchanges.

Bid qty: minimal of 23 shares (1 lot) for Rs. 14,904 and most of 13 heaps.

Provide interval: October 30, 2023 – November 1, 2023.

Date of itemizing: November 9, 2023.



  1. Nicely-established model identify and robust market positions.
  2. Diversified product portfolio throughout worth factors catering to numerous client necessities.
  3. Monitor document of scaling up new companies and product classes.
  4. Pan-India distribution community with a presence throughout a number of channels.
  5. Potential to fabricate a various vary of merchandise and preserve optimum stock ranges.
  6. Expert and skilled administration workforce.


  1. The corporate’s reliance on third-party contract producers for sure merchandise exposes it to potential dangers.
  2. The Promoter Group plans to keep up a considerable stake post-Provide, making certain vital affect. Any main change of their shareholding might have vital penalties.
  3. Firm is not going to obtain any proceeds from the Provide.
  4. Enterprise is topic to seasonality, which can contribute to fluctuations in our outcomes.

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Subscribe or keep away from?

Sectorial outlook – India’s eat ware sector is on a strong progress trajectory, pushed by a shifting retail panorama and altering client habits. In FY 2022, the overall retail market reached USD 844 billion, with organized retail accounting for USD 109 billion, contributing 13% of the overall. Projections point out substantial enlargement, with the overall retail and arranged retail markets anticipated to achieve USD 1,418 billion and USD 325 billion respectively by FY 2027. The nation’s consumption basket, encompassing important and discretionary retail, has seen a 9% CAGR from FY 2015 to FY 2022, reaching USD 966 billion. Growing discretionary spending, fueled by rising incomes and international eat ware traits, is reshaping the market dynamics.

Cello World Restricted is primed to capitalize on this burgeoning market. The corporate’s proactive stance, high quality focus, and flexibility to altering client preferences place it as a frontrunner, making certain it thrives within the evolving and aggressive eat ware trade in India.

The financials (income and internet revenue) are proven within the graph under:


Valuation – For the final 3 years common EPS is Rs. 10.46 and the P/E is round 62x on the higher worth band of Rs. 648. The EPS for FY23 is Rs. 13.17 and the P/E is round 49x. If we annualize Q2-FY24 EPS of Rs. 3.65, P/E is round 44x. It has Borosil Ltd  (P/E of fifty.59), Kokuyo Camlin Ltd (P/E of 57.97), La Opala RG Ltd (P/E of 40.81), Range Kraft Ltd (P/E of 51.49), TTK Status Ltd (P/E of 43.78), Linc Ltd (P/E of 33.39), and Hawkins Cookers Ltd (P/E of 40.23) as its friends. The corporate’s P/E is between 44x and 62x. Income and EPS have been rising persistently in the previous couple of years and it has additionally been in a position to preserve Internet margins round 15-16% persistently. Trying on the valuation, it appears to be totally priced.

Suggestion – Within the midst of this thriving client ware trade, Cello World Restricted stands out as a pivotal drive, harnessing its wealthy heritage and modern spirit to cater to a wide selection of client wants. With a various product lineup encompassing client houseware, writing devices, moulded furnishings, and glassware, Cello World Restricted possesses a definite aggressive benefit. Regardless of the present totally priced valuation, the corporate has showcased a constant enchancment in its monetary efficiency and boasts a good model identify, coupled with promising future prospects. Contemplating these components, we advocate traders to “Subscribe” to this IPO, particularly these with a medium-long time period funding horizon, because it presents a compelling alternative to take part within the firm’s promising progress journey.


This text shouldn’t be construed as funding recommendation, please seek the advice of your Funding Adviser earlier than making any funding determination.

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