Give it a Nudge host Steve Grace shares the ten issues he learnt from 100 episodes of his podcast

What a journey it’s been – we’ve simply celebrated our one centesimal episode!

We kicked off this podcast on the finish of 2020, proper within the thick of the pandemic when there wasn’t a lot else to do.

Initially, Give It A Nudge was an concept as a singular recruitment instrument – a technique to inform the tales of the unbelievable founders we work with at The Nudge Group. We’ve all the time believed that efficient startup recruitment is about promoting the founder first, then the mission and the precise job is the final half.

However right here we’re, 100 episodes later, and GIAN has developed into a lot extra. It’s grown into its personal media channel, with an viewers that’s rising constantly.

Internet hosting this present has been an unbelievable expertise, I had by no means accomplished something like this, and if you happen to watch episode one, you may see how nervous I used to be. It’s been an exhilarating journey, diving deep into the world of startups, scaleups, enterprise capital, and extra.

As we have a good time this wonderful milestone, I’m excited to share the highest 10 classes I’ve discovered from this unbelievable journey. 

1. Unscripted conversations

Within the early days of GIAN we had a set of predefined questions for each visitor, nevertheless it was fairly tense.

I used to be consistently fascinated about the subsequent query reasonably than listening to my visitor, and our company appeared extra targeted on pondering forward to their solutions reasonably than being within the second.

So, we ditched the script, actually no set questions and no questions off limits, only a free-flowing dialog and this was a game-changer.

The company weren’t simply hitting their speaking factors; they have been sharing actual, off-the-cuff ideas.

It made for some uncooked, clear, and genuinely trustworthy conversations and nobody is aware of what’s going to occur so it’s way more genuine.

2. Centered filming

One other huge transfer? We went again to filming all our episodes in a single go.

Sounds intense, nevertheless it really helped us get into this super-focused zone.

There’s one thing about dedicating an entire day to back-to-back filming that retains you and the company completely immersed within the dialog.

Nobody is considering the assembly they only had or the one developing, you additionally get an enormous buzz through the day.

3. Being open-minded

We discovered to not choose a e-book by its cowl – or a visitor by their resume, for that matter.

I keep in mind one episode with a visitor who, on paper, didn’t appear like they’d set the world on fireplace so I used to be making an attempt to pump myself as much as carry the power within the episode.

However the dialog we had was mind-blowingly fascinating – and the viewers thought so too, judging by the views.

It was a reminder that typically essentially the most unassuming company can deliver essentially the most shocking insights and do the craziest of issues.

4. Investing in excessive manufacturing values

In the case of podcasting, if you wish to differentiate your self from the group, you may’t skimp on high quality.

From day one, we realised that if we wished to maintain our viewers engaged, we needed to spend money on high-quality video and audio manufacturing.

This funding in manufacturing worth paid off huge time. Our viewers is aware of that after they tune into GIAN, they’re getting a top-notch expertise, each when it comes to content material and high quality.

It’s been a vital think about protecting our viewers and listeners coming again episode after episode. 

5. Consistency in range

The objective of GIAN was all the time to create a constant expertise the place the viewers is aware of they’ll get however each time will likely be totally different.

We’ve had company from totally different corners of the startup world, we simply inform them to deliver themselves.

The problem was to make it possible for whereas the matters and company various, ensure that they felt snug doing no matter they wished, in the event that they wished to leap up and stand then allow them to, however the high quality of every episode remained top-notch.

It’s this mix of consistency and variety that I imagine has helped us construct a loyal listener base who eagerly anticipate every new episode.

6. Studying the Artwork of Silence

Now, this was a tricky one for me – studying when to only shut up and pay attention.

As a pure over-talker, I needed to grasp the artwork of silence. It’s wonderful what occurs if you give company the house to suppose and reply.

This silence grew to become one of the highly effective instruments in my internet hosting arsenal. As I bought higher at embracing silence, the standard of our conversations skyrocketed.

7. The function of Social Media and collaboration

For GIAN, harnessing social media instruments was pivotal in increasing our attain.

We jumped onto platforms like LinkedIn and Instagram, not simply to share content material, however to genuinely interact with our viewers and the broader startup neighborhood.

Collaborations have additionally been a game-changer. Partnering with influencers, different podcasters, and trade leaders helped us faucet into new audiences.

Learn to use all of the options in your socials, it has a large influence.

8. The subscriber hustle

Anybody within the digital content material house will let you know that rising your subscriber base is simply laborious.

Fortunately we had no concept what we have been doing so we have been prepared to attempt something, as an illustration, at SouthStart (a startup occasion in Adelaide), we printed QR codes on the again of our t-shirts and simply ran round asking individuals to scan and subscribe.

I do know it sounds apparent, however we by no means requested individuals to subscribe, now we ask on the finish of every episode and just about each dialog now we have with anybody!

Each new subscriber is a small victory, and if you end up placing content material out each week you want as many of those as you will get

9. The worth of genuine curiosity

One method I took with GIAN that may appear counterintuitive was doing much less upfront analysis about our company.

Initially, you’d suppose that the extra a couple of visitor, the higher.

Nevertheless I discovered that realizing much less all the time led to extra genuine and genuinely curious conversations.

It was about discovering the visitor’s story in real-time, alongside our listeners.

My reactions have been actual, and my questions have been pushed by in-the-moment curiosity. This fashion may not work for everybody, however for GIAN, it’s been a cornerstone of our genuine method.

10. Gradual and regular progress

If there’s one huge takeaway from hitting 100 episodes, it’s that constructing a profitable podcast takes time.

Each episode was a step in direction of the place we’re as we speak. We targeted on staying constant, not simply within the frequency of our episodes however within the high quality and in staying true to what GIAN is all about.

It’s about exhibiting up, episode after episode, and all the time striving to deliver one thing priceless to the desk.


Calling all startups and subscribers

We’re all the time in search of compelling tales from the startup world for our present.

When you’ve got a narrative to share, we’d love to listen to from you. And to our listeners, your assist means all the things.

Haven’t subscribed but? Be part of our journey and be a part of our rising neighborhood. Don’t neglect to take a look at our one centesimal episode and subscribe right here for extra!


Take a look at our one centesimal episode

Dive into our milestone one centesimal episode the place we replicate on these key classes and extra.

It’s a celebration of our journey up to now and a sneak peek into what’s subsequent. Watch it right here. 

And be sure you subscribe right here

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