How Boutin Jones raised over $30k

Encouraging your workers to come back collectively for trigger is what office giving campaigns are all about. However how do you kickstart one? How do you inspire participation? Native giving days are the proper alternative for corporations and companies to step up their social affect by implementing a office giving marketing campaign. By doing so, corporations can improve their company social accountability (CSR), strengthen their presence and affect in the local people, and domesticate a tradition of generosity and group involvement amongst their workers.

 sacramento big day of giving: logos and handshake

Boutin Jones is a regulation agency that made waves throughout the Sacramento Area Group Basis’s Massive Day of Giving (BDOG). They hosted a group giving marketing campaign web page for his or her workers to donate to throughout BDOG, using the Mightycause Group Giving software to trace their group affect. Regardless of setting a objective of $10,000, they went above and past by elevating $31,056 from 129 donations to learn over 100 native causes, additional fueled by a beneficiant matching incentive from Boutin Jones.

Boutin Jones Workplace Giving Fundraising Page


Donna Courville
Donna Courville

The Mightycause workforce was thrilled to have the chance to take a seat down with Donna Courville, shareholder at Boutin Jones, former board member of the Sacramento Area Group Basis, and the self-appointed Chief Cheerleading Officer of their Massive Day of Giving marketing campaign.

Because the lead organizer of their office giving marketing campaign, Donna developed a plan to coach workers in regards to the native giving day to assist them perceive its worth to the group. She made certain to maintain the marketing campaign enjoyable and fascinating with in-office actions and occasions to make it successful. Learn the way they turned their philanthropic spirit into a strong pressure for good by means of office giving.

Our interview with Donna

Mightycause: Donna, thanks for becoming a member of us. To kick issues off, are you able to share why your organization determined to host a bunch giving web page for Boutin Jones on the Massive Day of Giving?

Donna: Completely, and thanks for having me. Our agency has been concerned with Massive Day of Giving since its inception, nevertheless it was once carried out in a really handbook means straight with the Basis. After I discovered about this group giving web page, which might simply observe and present our impact in real-time throughout the marketing campaign, I used to be excited to offer it a attempt. I additionally noticed a possibility to align our agency’s present charitable efforts with this impactful day. As a substitute of our conventional vacation donations, we redirected these funds to BDOG, working intently with six organizations to make sure our contributions had been maximized.

M: That’s unbelievable. May you inform us extra in regards to the $3,000 BOOST match your agency supplied?

D: After all. We needed to incentivize giving with out creating competitors amongst our workers. So, we supplied a $3,000 match to the primary 100 organizations supported by means of our group giving web page, whatever the donation quantity. Moreover, our agency allotted $12,000 straight to 6 organizations.

M: It’s clear you place quite a lot of thought into partaking your workers. How did you unfold the phrase and encourage participation?

D: Worker engagement was actually the important thing to our success, so we fashioned a committee of workforce members to assist unfold the phrase and be there to reply worker questions throughout the marketing campaign. We needed to assist workers see the worth of BDOG locally, so we tried to maneuver past simply the ask to donate. After all, we despatched emails to the workforce prematurely of the day and on the day of the occasion with an enormous clear donate button, however we felt in-office engagement was a key complement to that. We adorned the workplace with indicators and balloons, and made plans so as to add particular “I Gave” decorations to the places of work of workers who participated. 

On the day itself, we hosted a mid-day ice cream social to carry workers collectively in a celebration of giving. We had mini-contests like “what’s the whole going to be on the finish of the day” the place successful workers may obtain a $25 reward card. This actually helped the staff join their giving to the bigger affect of the BDOG marketing campaign within the Sacramento group. 

M: It seems to be like a few of your workers created their very own fundraising pages, what drove that call?

D: We needed workers with particular connections to causes to channel their help. It was a means for them to take their dedication to the following stage, particularly in the event that they had been concerned as board members or had private ties to sure organizations. The group giving web page allowed us to function these private fundraising pages alongside presents that different workers had been making throughout the marketing campaign, so it was a good way to showcase all of the totally different ways in which Boutin Jones workers had been getting concerned. 

M: Your preliminary objective was $10,000, however you raised over $30,000. What do you attribute that success to?

D: It was a mixture of things – our devoted workers, the BOOST match incentive, and the customized method to encouraging donations. Most significantly, it was the collective effort of our complete agency rallying behind a standard trigger.

M: Thanks, Donna, for sharing your insights, and congratulations in your outstanding achievement.

D: Thanks for having me. It’s been a pleasure discussing our journey and the affect we’ve made collectively.

Make the most of Office Giving

Boutin Jones is a superb instance of how an inside champion could make a big affect by making a office giving marketing campaign centered round group. By means of their marketing campaign they had been capable of develop their philanthropic efforts, increase worker engagement, and help their native giving day.

Contact your native giving day to see what sorts of packages they’ve for office or worker giving.

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