Silence is not a “no” – FundraisingCoach.com


I don’t know what the trigger is, however many people are discovering individuals space taking so much longer to decide.

And greater than that, they’re not responding to any of our observe up.

That is exhausting in fundraising, isn’t it? Most nonprofits aren’t asking for subsequent yr’s price range. They want the cash now.

Whereas I’m in favor of considerate philanthropy, nonprofits have a tendency to wish a solution. To know if they need to preserve following up or if they need to transfer on. The dialog needs to be a dialogue. A forwards and backwards.

Your Function is NOT to Determine for Your Donor

Regardless of the trigger, one factor I do know: don’t make the choice for the donor.

Resist the urge to take their silence as a call. The donor hasn’t stated “no” till the donor has stated “no.”

As exhausting as it may be to do, preserve constant and sort along with your observe up. If the donor didn’t say sure or no to the ask, they have to be fascinated by the donation.

Honor them sufficient to allow them to let you know their determination.

Some time again, impressed by the guide Go For No!, I wrote a put up known as “Typically it’s essential to go for no.” You could be stunned to search out you just like the expertise of creating a sport of getting no’s.

So hold in there. Silence is simply silence. Not a no.


If you happen to want observe up reminders, be at liberty to enroll in my Observe Up Friday emails. Whereas not particularly written to fundraisers, you’ll see how relevant the observe up concepts are on your work.

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