SJP sponsors Sky Arts television to spice up model consciousness

Wealth supervisor St James’s Place has entered into its first TV sponsorship deal because it goals to extend its model consciousness.

The wealth supervisor mentioned its promoting marketing campaign would promote the advantages of taking monetary recommendation.

SJP’s partnership with Sky Arts will launch on Monday, 1 April.

The price of the sponsorship has not been disclosed.

The marketing campaign will deal with, “providing invaluable recommendation all through life’s journey” and can function a spread of photographers, dancers, artists, designers and musicians.

SJP mentioned the sponsorship was a part of its wider model consciousness marketing campaign and that the agency shut Sky Arts as a result of a shared want of creating their respective companies extra accessible and related to extra folks.

The marketing campaign can even run on radio and social and digital platforms.

Liz Kelly, chief company affairs officer at St James’s Place, mentioned: “We’re delighted to affix forces with Sky Arts. Sky Arts’ different programming reaches a large and numerous viewers, making completely different disciplines of the humanities accessible and valued in all walks of life. 

“We imagine monetary recommendation needs to be valued and accessible in the identical approach. On this new partnership with Sky Arts, we goal to showcase confidence gained by one-to-one recommendation all through life’s journey.”

The SJP model has taken a couple of hits within the first quarter of this yr.

Most lately the wealth supervisor mentioned it had put aside £426m to take care of consumer claims about historic ongoing recommendation after a surge in complaints in late 2023.

The agency, one of many greatest wealth advisers within the UK with round 5,000 companions, mentioned it had seen a string of complaints, many from complaints dealing with corporations, that ongoing recommendation which ought to have been given to shoppers had not been offered to the extent anticipated.

Final yr the agency introduced, in October, that it had concluded a “complete evaluate” of its consumer charging mannequin and introduced plans for an easier and extra comparable charging construction.

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