The Hidden Prices of Free Fundraising Platforms for Nonprofits


Whether or not it’s the attract of a large grant that comes with too many strings connected or a volunteer administration device that guarantees the world however delivers little or no, nonprofits are not any strangers to offers that appear too good to be true. The identical will be mentioned about so-called free fundraising platforms for nonprofits. Although the preliminary considered a free fundraising platform is sort of interesting, it’s necessary to grasp simply what you’re getting (and never getting) after you enroll. Learn on to find the hidden prices of free fundraising platforms and how one can keep away from falling sufferer to them.  

Lack of Assist and Assets 

Free fundraising platforms could not present the identical degree of help and sources as paid alternate options. As an illustration, sure free fundraising platforms lack devoted stay telephone help, leaving you with solely stay chat or e-mail help. 
With out enough help, you possibly can end up navigating challenges and dodging obstacles by yourself, which may result in less-effective fundraising outcomes to your mission. This could possibly be particularly troublesome if you run into a problem smack dab in the course of your silent public sale fundraiser. Will you be left stranded, or will you have the ability to entry the assist you want rapidly? 

So, it’s necessary to seek out out in regards to the platform’s help choices. Listed below are some questions you’ll need to ask when it comes to help and sources: 

  • What help choices can be found (i.e., telephone, chat, e-mail, assist heart)? 
  • Is there an added value for help? 
  • What are the hours of availability, and is there help exterior of enterprise hours, equivalent to nights or weekends? 
  • Is coaching out there at no cost? 
  • How responsive and educated is the help group in observe?  
  • What’s the common decision turnaround time? 
  • Within the occasion of complicated technical points or challenges, what escalation course of is in place to make sure well timed decision and minimal disruption to fundraising actions? 
  • Are there complete sources or a neighborhood discussion board for troubleshooting and greatest practices? 

Lack of Partnership  

Some free fundraising platforms for nonprofits lack a devoted buyer success supervisor, not like paid platforms that provide customized help. With out this partnership, nonprofits miss essential steering, technique growth, and situation decision. A devoted buyer success supervisor understands the nonprofit’s wants, affords tailor-made options, and ensures optimum platform use. Finally, the dearth of customized help could impede fundraising targets and lead to missed alternatives for donor engagement and income technology. 

  • With no devoted supervisor, how does the platform help with technique growth and optimization of fundraising efforts? 
  • How does the platform be sure that nonprofit workers are adequately educated on utilizing the platform’s options and maximizing fundraising potential with out a devoted supervisor? 
  • Is there a system in place for nonprofits to offer suggestions on their expertise with buyer help and recommend enhancements to the platform’s companies? 
  • How does the platform plan to help nonprofits’ evolving wants over time with out the presence of a devoted buyer success supervisor? 

Restricted Options and Customization 

A free fundraising platform sounds nice on the floor, however what if it doesn’t embrace the entire options your nonprofit wants to truly get the job carried out?  

Restricted Customization

As an illustration, free platforms may need restricted customization choices for branding your fundraising marketing campaign or offering various giving decisions for donors. This might restrict your capability to create a novel and compelling fundraising web page that resonates along with your viewers. For instance, you will not be in a position customise the colour scheme or personalize the donation web page in a means that might attraction to your donors and align along with your model and mission.  

Moreover, some free fundraising platforms don’t present the flexibility to customise donation types. Customizing your donation types is necessary if you happen to’re making an attempt to reinforce donor engagement and improve contributions. Customized types, which replicate your group’s distinctive identification and mission, can considerably increase donor belief and connection.  

Lack of Options

Some fundraising platforms might also lack complete options like recurring giving, peer-to-peer fundraising, auctions, raffles, donations, text-to-donate, and on-line shops. This limitation can pose challenges for nonprofits using various fundraising techniques, requiring separate options for every technique. With no unified platform accommodating varied fundraising strategies, nonprofits threat inefficiencies, disjointed operations, and difficulties in managing donor knowledge and engagement throughout totally different channels. Adopting a number of platforms to handle distinct fundraising wants may improve prices, complexity, and administrative burden for the group. 

Providing various giving choices for donors, equivalent to PayPal, Venmo, Apple Pay, Google Pay, and matching presents, is essential for nonprofits to cater to the preferences and comfort of their supporters. By offering quite a lot of cost strategies and alternatives for matching presents, nonprofits can improve donor engagement and accessibility, finally maximizing fundraising potential. Nonetheless, if a free fundraising platform fails to supply these choices, nonprofits could encounter limitations in donor participation and income technology. Donors could also be deterred from contributing if their most well-liked cost methodology isn’t out there, resulting in missed alternatives for help and decreased donor satisfaction.  

Restricted Data

One other facet to bear in mind is that some free fundraising platforms provide solely restricted purchaser particulars that may prohibit a nonprofit’s capability to achieve insights into donor habits and preferences. With solely fundamental purchaser particulars out there, equivalent to transaction quantities and dates, nonprofits could lack the depth of knowledge wanted to grasp their donor base totally. Restricted experiences could hinder a nonprofit’s capability to section its donors, personalize communications, and domesticate lasting relationships. Consequently, nonprofits could miss alternatives to have interaction donors meaningfully, optimize fundraising efforts, and foster long-term help, finally impacting their capability to realize their mission and maintain their packages successfully. 

Keep away from these platform pitfalls by doing all your analysis first. Ask these questions to grasp precisely what you’re getting with the free fundraising platform: 

  • Is there a restrict on the variety of free fundraising campaigns and occasions you may launch? 
  • What’s the value if you happen to go over the restrict? 
  • Can you model and customise your donation web page? Are there limits to what you may design? 
  • Do the donation pages from that fundraising vendor look comparable? In that case, how will your model stand out? 
  • How scalable is the platform? Can it develop along with your group’s wants over time? 
  • How user-friendly is the platform for each your group and your donors? Is the interface intuitive? 
  • Are you able to customise the donation type? 
  • Is recurring giving out there on the shape? Are weekly frequencies an choice? 
  • What cost choices can be found (i.e., Paypal, Venmo, Apple Pay, Google Pay)? 
  • Does the platform have an choice for matching presents? 
  • Does the platform present complete reporting (donor demographics, giving historical past, engagement, and so on.)?
  • How incessantly are bug fixes and product enhancements being applied on the platform? 

Platform Charges 

Platform charges are incurred on prime of processing and transaction charges, they usually can add up rapidly. Although a free fundraising platform could say it doesn’t cost platform charges, this will likely solely be true in case your donors cowl these prices themselves by what known as tipping. In case you plan to show that “tip” choice off, relying on the platform you may anticipate a platform payment of between 1-5% per transaction based mostly on the kind of marketing campaign.  

Guarantee the perfect use of your donor’s cash by asking these questions forward of time: 

  • What’s the platform payment? Does it fluctuate by sort of marketing campaign (i.e., occasion, donation web page, type)? 
  • Do donors need to tip to pay for platform charges? 
  • In case you flip off the tip choice for donors, what charges are charged? 

Processing and Transaction Charges 

When calculating hidden prices, don’t overlook about processing and transaction charges, too. These charges are incurred every time a donation is made by the platform and may fluctuate based mostly on a number of components, together with the kind of cost methodology utilized by donors. 

To keep away from getting caught with extra charges, ask these necessary questions: 

  • What’s the processing payment? 
  • What’s the transaction payment? 
  • Do you cost each processing AND transaction charges? 
  • Does the payment fluctuate by cost sort? 
  • Outdoors of normal cost processing charges, equivalent to a bank card payment, are there another charges, equivalent to a per ticket or per transaction payment? 
  • Is there a month-to-month or normal cost processor payment? 

Lagged Payouts 

As soon as your fundraiser ends, what’s subsequent? How precisely do you get that cash from the free fundraising platform to your nonprofit’s checking account? With some free platforms, withdrawals aren’t computerized, and may take 5 enterprise days or extra to look in your related account. As well as, some platforms could cost a payout payment.  

Discover out what to anticipate along with your payout by asking these questions first: 

  • How rapidly can I get my payout? 
  • What’s the course of for initiating payout? 
  • Do I’ve to take guide steps to provoke payout?  
  • Do you cost extra charges for payouts? 
  • Is there any method to expedite payouts in case of pressing want? 
  • Have there been situations of payout delays, and the way have been they resolved? 

Safety and Compliance 

Utilizing a safe fundraising platform is important to a profitable fundraiser. Nonprofits merely can’t afford to threat a safety knowledge breach. As soon as your donors know that their private and cost info is secure, they’ll be extra prone to return with future donations.  

Listed below are some inquiries to ask to grasp simply how secure the free fundraising platform is: 

  • Have you ever had an information breach previously? How did you deal with it? 
  • Are you SOC 2 compliant? 
  • Are you PCI-compliant?  
  • What measures are in place to guard towards unauthorized entry to donor knowledge? 

When on the lookout for a software program resolution to your nonprofit’s subsequent fundraiser, make sure to do your homework. Regardless that the promise of a free fundraising platform could attraction to your finances, you simply could find yourself paying extra in the long term because of extra charges, upcharges, and missed income from missing options. Try our Nonprofit Final Purchaser’s Information for much more tips about what to search for in a fundraising platform and questions you could ask as you consider your fundraising and donor administration platform choices. 

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